The Living Dead Don’t Shop

At a party this weekend I had a conversation about Second Life. A bit more than a year ago that would not have been worth mentioning, because the media was enthusiastic about SL and I was working on a documentary about SL residents. Meanwhile Second Life has been declared dead by the media inside the traditionally narrow world of advertising. The discussion I had was with two people who had obviously worked for corporate clients on SL projects and were disappointed that things had not been working out the way they had expected. They thought the major problem was that there can only be some 60 visitors on one island simultaniously. “For web application we think in millions” one of them exclaimed. Apparently it had never occurred to him that millions of avatars on a 256×256 metre piece of land would literally step on each others feet and that for reaching large audiences like that the place metaphor was maybe not the right approach anyway.