Towards the end of the Q&A session at “BERLIN’S MEDIA ART COMMUNITY: A FEMALE PERSPECTIVE” the inevitable question whether the panel members considered themselves feminists was asked. The panel’s reaction was predictable: No one wants to be seen as the cliché feminist. The organizer points out that the they used “female” in the title of the event instead of “feminist”, because they thought not every participant would see herself as a feminist. Everybody seems to agree that feminism has negative associations. It is obligatory to distance oneself from those uncool bitter and unsexy feminists form the seventies.